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Our story

Told by co-founders Olga and Alex

We believe that pure, whole foods, sourced from clean sustainable farms keep us healthy and full of energy.

Hi there! We’re Olga and Alex, the founders of Pure and Pimp My Salad brands. Originally from Russia, we travelled the world, and eventually fell in love with Australia. After settling in our new home country, we noticed it was difficult to find healthy snack foods that actually tasted good.

So we began dreaming up recipes to make healthy, natural foods as delicious as they are nutritious. We believe that pure, whole foods, sourced from clean sustainable farms keep us healthy and full of energy. Now, having traded our careers in medical biology (Olga) and software design (Alex) for the adventure of growing Pure Fields, we’re devoted to helping people live healthy, joyful lives — by making eating well effortless.

Our farmers and suppliers

Swan Bay Organics, Australia

Our kale comes from this certified organic farm in the Northern Rivers hinterland, where Steuart, the owner and farmer, has completely restored the land to its purest original state. He now uses biodynamic practices to grow his produce.

TasKelp, Australia

A local island business started by Kelli and Steve Lane to promote the uses of Bull Kelp. The best quality kelp is sourced from the shores of King Island to the West Coast of Tasmania.

East Bali Cashews, Indonesia

We make every batch of snacks in our Byron Bay factory, using homespun recipes and only unprocessed, plant based ingredients.

Our company and staff

We’re located in vibrant Byron Bay, where slowing down to enjoy delicious food and natural beauty beats the speed and chaos of city life. From the location we chose to the way we source ingredients locally, our pride in Australia is an important part of who we are.

Our staff could have chosen to work anywhere — but they’re with us because they wanted to make a difference. From seedling to plant to lovingly-packaged snack, we find joy in creating and sharing our extraordinary foods with the world.